Communications Toolkit

DoingWell was developed to empower students to prioritize their wellbeing. For students – and all of us – prioritizing your wellbeing is a journey that looks different for everyone and what works for one day might need to change another day.

Caring for their mind and body, fostering meaningful relationships, and clarifying their sense of purpose is the best way for students to thrive not only in the classroom but in all aspects of life. At MIT, there are a lot of resources and programs designed to help students care for their whole selves. We hear that, sometimes, it can feel overwhelming for students to know all of the resources available for them to help in their journey of DoingWell.

DoingWell acts as a bridge for all student wellbeing related services and resources in one central location. The resources and information in this toolkit, developed in partnership between the Office of Student Wellbeing and the Health Promotion Working Group, are designed to help you connect and promote your student wellbeing related programs and communications to align with the DoingWell brand. With common language, a central resource, and community-wide partnership we can work towards advancing our vision of an MIT that prioritizes student wellbeing.

Logo use:

  • The DoingWell logo is the primary indicator of student wellbeing related content.
  • Health Promotion Working Group (HPWG) members should feel free to use the DoingWell logo to align your programming and communications with the DoingWell brand. Other MIT Community members should email doingwell@mit.edu to consult on branding usage. 
  • All logos should always be used in full color, do not alter the existing color palettes. 
  • For dark backgrounds use the inverted main logo for higher contrast. 
  • In sentence form it should be written as DoingWell.
    • Do not use the logo in place of words. 
  • You should avoid separating the main logo from the tagline.
    • The logo should be placed in the lower right hand corner of collateral pieces whenever possible. 

Pillar icons use:

  • When using specific pillar icons, use the drop pin (downward) version.
  • Do not use the pillar clover in place of the DoingWell logo. 
  • The Pillars clover can be best utilized on a webpage or as a graphic to depict all 4 pillars.
  • Do not use the clover graphic if you are only addressing some of the pillars. 
  • Do not alter the icon lines or colors.
  • DoingWell logo: [logo files]
  • The 4 Pillars of Wellbeing icons: [icon files]
  • Main font for Logo and Titles: Gotham [download link]
  • Complimentary font for text and body: Maple [download link]
  • Main font for Logo and Titles on Google Slides: Gothic A1 *Make sure to go to your font list and select more fonts to activate Gothic A1
  • Complimentary font for text and body on Google Slides: Montserrat *Make sure to go to your font list and select more fonts to activate Montserrat
R:79 G:201 B:240 C:58 M:0 Y:2 K:0 Hex: #4fc9f0

Main DoingWell Logo Color.

R:71 G:192 B:182 C:65 M:0 Y:35 K:0 Hex: #47c0b6

Use this color and icon when talking about mind. 

R:78 G:184 B:72 C:71 M:0 Y:100 K:0 Hex: #4eb848

Use this color and icon when talking about body. 

R:229 G:229 B:61 C:13 M:0 Y:88 K:0 Hex: #e5e53a

Use this color and icon when talking about relationships

R:29 G:149 B:210 C:76 M:28 Y:0 K:0 Hex: #1d95d2

Use this color and icon when talking about purpose. 

Downloadable PDF Version of Brand Guidelines

  • Developed in collaboration with students, faculty, and staff (including the Health Promotion Working Group) to empower students to prioritize their wellbeing and to promote a culture of wellbeing at MIT.
  • DoingWell is defined as, “Practicing Healthy Habits + Getting Support = DoingWell”.
  • DoingWell looks to provide a strong support network, education and prevention efforts, and dedicated spaces to facilitate students finding a clarity of purpose, developing healthy relationships, and caring for their mind and body.
  • Students describe doing and wellbeing as one and the same, they see wellbeing as a practice. They urged us to make wellbeing actionable and “do-able.” So, this is about wellbeing as a practice. One that is unique to everyone.
  • Nurturing the wellbeing of the whole individual is an essential part of the MIT education experience.
  • Your wellbeing consists of 4 Pillars – Mind, Body, Relationships, and Purpose.
  • Prioritizing your wellbeing is a journey that looks different for everyone and what works for a student one day might need to change another day. What’s most important is that they discover what works for them and seek the support and resources they need.
  • https://doingwell.mit.edu was created to provide all students with a centralized location for resources to help them focus on their wellbeing.
  • The website helps make wellbeing actionable and “do-able” by providing concrete resources and information for students to engage with.
  • Seeking help is a part of your wellbeing and the Support Resources on the website are designed to be easily navigated by common issues, offices, or students can simply ask a question.
  • Community Resources are provided for faculty and staff as well as parents and families to help support the wellbeing of their students.     
  • Its creation and upkeep is a collaborative effort between the HPWG, faculty and staff, and most importantly students. 
  • Its resources will be continuously added to and categorized by pillar and over time become an interactive resource for students on their wellbeing journey.

The DoingWell logo emphasizes the importance of making wellbeing actionable. It uses uneven and unfinished lines and color to evoke an ongoing non-uniform path, or journey, of wellbeing for students. Wellbeing is not a destination; it is something that you must actively prioritize to varying degrees based on your needs. There is not a singular set path, it will be different for each individual with unique obstacles and successes. The tag line “Discover what works for you” encourages students to begin that journey for themselves.

  • It’s an initiative developed to empower students to prioritize their wellbeing and to promote a culture of wellbeing at MIT.
  • It is a 2-part formula of Practicing Healthy Habits + Getting Support = DoingWell.
  • Your Wellbeing consists of 4 Pillars – Mind, Body, Relationships, and Purpose.
  • Prioritizing your wellbeing is a journey that looks different for everyone and what works for you one day might need to change another day. What’s most important is that you discover what works for you.
  • doingwell.mit.edu was created to provide all students with a centralized location for resources to help them focus on their wellbeing and to obtain the support they need along the journey.
  • The site is organized into pillars, where students can find tools and information to take care of their minds and bodies, foster relationships, or gain clarity of purpose, and support resources. By going to Get Support students can seek the help they need.
  • The entire site is organized clearly for graduate students and undergraduate students for ease of access.
  • Its creation is a collaborative effort between the HPWG, faculty and staff, and most importantly students. 
  • The site helps make wellbeing actionable and “do-able” by providing concrete resources and information for students to engage with.
  • Its resources will be continuously added to by pillar and over time become an interactive resource for students on their wellbeing journey.

Nurturing the wellbeing of the whole individual is an essential part of the MIT education experience; it helps develop people of impact who live healthy and purposeful lives. Our commitment to the health and wellbeing of our students is central to our mission of advancing knowledge and educating students to serve the nation and the world as engaged citizens. Through a strong support network, education and prevention efforts, partnering with faculty and staff colleagues to influence the academic environment, and dedicated spaces, we envision a culture that allows our students to find a clarity of purpose, to develop positive relationships with themselves as well as others, and to flourish in mind and body.

Dear ____, 

In partnership with the Health Promotion Working Group and with the input from faculty, staff, and students, we are excited to share a new resource to help students care for and prioritize their wellbeing – DoingWell at MIT. The DoingWell website centralizes many of the resources that are available to help students navigate their own wellbeing journey, including information on how to get support and services to assist them in practicing healthy habits.

In your position, you play a valuable and critical role in helping students be aware of resources to help them prioritize caring for their mind and body, develop healthy relationships, and discover a clarity  of purpose. As you continue to support students, we hope that you find this website valuable and can share it with students. 

For your convenience, we have compiled some posters and social media images that you may use to help you with sharing this information. 

This is just the beginning of our efforts to promote a culture of student wellbeing at MIT. We are excited to hear your feedback on this new resource. We know it will evolve over time as we learn from our community and all of you. If you have any feedback or thoughts, please let us know. We’d love to connect with you. 

We look forward to continuing to work with you to support our students and help them prioritize their wellbeing.

Thank you

  • Support Resources: Please find a complete list of support services available to all students, including 24/7 and after-hours resources, on the DoingWell Website. 

As a reminder, MIT offers several other resources to help students find the nutrition and support they need. Please visit the Food and Financial Resources page for more information or go to the DoingWell student resource website to learn more.

  • “We want MIT to be known for its culture of wellbeing, where students live healthy, meaningful, and purposeful lives. Students’ mental and physical health is fundamental to our educational mission.” – Suzy M. Nelson, Vice Chancellor and Dean for Student Life
  • “The Chancellor’s Office seeks to educate “The Whole Student,” and to provide the education, support, and pathways for students to understand and thrive in the world around them. The hallmarks of “The Whole Student” are wellbeing, belonging, respect, open-mindedness, engagement, and purpose. We want to help students become the people they are meant to be, and to show them how to care for themselves and others; how to understand human motivations and behaviors; and how to be confident leaders. This is the type of education that happens throughout the Chancellor’s Office, and it makes all of the difference when MIT’s students go out into the world with hopes and dreams of making it better.” – Melissa Nobles, Chancellor

Did you know you can actually make yourself more attentive, less distracted, more in touch with your emotions, cope with stress better, and improve your memory? It’s true. Research shows that taking care of your mind has psychological and physical benefits. The best part is that it doesn’t require a drastic lifestyle change or a monthly subscription. Try some of the resources below to prioritize caring for your mind.

Caring for your body is fundamental to your wellbeing. But it is so much more than working out. What you put into your body, getting good sleep, and movement all affect your wellbeing. When we eat better, we feel better and we perform better. Physical movement improves your sleep, concentration, immune system, and energy levels. Quality sleep allows the body to restore and reset and helps you stay balanced. These resources will help you care for your entire body.

The experience of feeling connected to, loved by, cared for, and valued by, not only another individual, but also yourself is an important part of your wellbeing. Learning to be less critical and treat yourself with compassion and care allows you to make stronger connections with others. Healthy relationships help create thriving communities where everyone feels valued and respected. Using these resources to build healthy relationships will have great benefits on your overall wellbeing.

Purpose looks different for everybody. It can be setting personal goals, discovering what is meaningful to you, or figuring out who you want to become. The benefits are undeniable though, because people who can find purpose in life, no matter how grand or small, are more resilient and less anxious or depressed. With these resources focused on clarifying your purpose, you can increase your emotions and wellbeing.

  • The Health Promotion Working Group (HPWG) was formed in December 2019 and charged by former Chancellor Cynthia Barnhart and Medical Director Cecila Stuopis to coordinate efforts that help students stay well at MIT.
  • The HPWG is comprised of staff from across the Institute including offices that provide direct support to students, provide education and training on topics related to student health and wellbeing, and health promotion resources. Additionally, the HPWG regularly consults with students through the UA and GSC and faculty colleagues on issues and topics related to student wellbeing.
  • Early in the HPWG’s formation, the group identified best practices at peer institutions to coordinate student wellbeing efforts, began processes to identify and inventory student wellbeing related programs and communications, and established common language around student health and wellbeing.
  • In addition to regularly updating each other on efforts from individual areas related to student wellbeing, the HPWG has identified six specific areas to focus coordination efforts. Members and other colleagues from HPWG-represented offices are invited to join one (or more) of six workstreams:
    • Training and Education
    • Peer to Peer Efforts
    • Communications and Marketing
    • Data and Assessment
    • Influencing the Academic Environment
    • Physical Spaces

To contact the HPWG, email hpwg@mit.edu. To contact the Co-Chairs of the HPWG, email hpwg-chairs@mit.edu.

Download png, svg, or eps files

Branded Google Slides are available to download that contain key information on the Health Promotion Working Group.

Updated March 15, 2022 at 9:30am

You shouldn’t have to think about where to turn to ask for help. Just ask.

ask.mit.edu

just ask